In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He believed that this epicenter of a relaxed, casual lifestyle was a perfect fit for his brand. So he founded the UGG® brand, began selling his sheepskin boots and they were an immediate sensation. UGG® soon became a symbol of relaxed California culture and gained momentum through surf shops up and down the coast, eventually spreading across the country to the fashion centers of Chicago and New York. Now UGG® is known all around the world for its premium casual fashion and luxurious feel.